Did you know we have a range of tanning products made for those with a more fair skin? Here are a selection of products that are ideal for those who don’t tan and burn when exposed to sun light.
From choosing your perfect shade to creating a flawless finish and caring for your glow, our FAQs have all the answers you need.
Self-tan works with DHA, a sugar-derived ingredient that reacts with amino acids in the outermost layer of your skin to create a natural-looking bronze colour. The colour develops over a few hours and fades as your skin naturally renews itself.
It depends on your skin tone, how deep you want your glow, and how you like to apply. Mousses are great for an all-over body tan, serums are ideal for a gradual build, and our face-specific formulas are designed for delicate facial skin. Take our product quiz for a personalised match.
An instant tan gives you an immediate wash of colour from a cosmetic bronzer that rinses off when you shower. A developing tan uses DHA to build a longer-lasting colour over 4–8 hours. Many St.Moriz formulas combine both, so you see colour straight away while the true tan develops underneath.
As a guide, fair skin suits Light or Medium, medium skin looks great in Medium or Dark, and deeper skin tones shine in Dark or Extra Dark. If you're unsure, start lighter — you can always layer for a deeper result.
Our Advanced Pro Formula mousses and gradual tanning lotions are the easiest place to start. They apply evenly, develop a natural colour, and are more forgiving if you're new to self-tan. Pair with a tanning mitt for a streak-free finish.
We recommend our dedicated facial tanning range, including tanning serums and face mists. These are lighter formulas designed for delicate facial skin and can be used alongside your usual skincare.
Your tan will fade naturally as your skin exfoliates. To speed things up, use a gentle exfoliator in the shower and focus on areas that tend to hold colour longer, like elbows, knees and ankles. Avoid harsh scrubs if your skin is sensitive.
Yes. St.Moriz products are vegan-friendly and we do not test on animals. Always check the individual product page for the latest ingredient and certification details.
Exfoliate and moisturise before you tan, then keep skin hydrated daily after developing. Avoid long, hot baths and harsh scrubs, and top up with a gradual tan or serum as colour starts to fade.
Mousses are quick and easy for an all-over body tan, lotions and creams are great for gradual colour and dry skin, serums offer a lightweight, buildable glow, and mists are handy for the face and hard-to-reach areas. Choose the format that fits how you like to apply.
“Dermatologist-approved and full of nourishing ingredients. Ideal for beginners”
“Its anti-inflammatory and soothing ingredients provide a subtle glow for all skin types and tones”
“Thanks to its skin-loving ingredients, the sun-kissed bronze I achieved was perfect for my sensitive skin”
